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CRM Manager

My client is an eCommerce business that is backed by some of Europe's leading venture funds. They are currently looking for a CRM Lead who will be fully responsible for all customer engagement and retention measures with the main focus on app push notifications and emails.

What will you be doing?

  • Develop and implement comprehensive CRM strategy with a main focus on app push notifications and email
  • Create, test & adjust meaningful KPIs for all channels and across platforms
  • Create, test & adjust customer segments
  • Develop and optimise content concepts and guidelines for all channels and customer segments
  • Initially, write majority of content and then train and hand over to more junior team members
  • Together with the Development Team, create required landing pages
  • Together with the Designer, create on-brand email campaigns
  • Fully manage all campaigns end-to-end based on your segments and content strategy, from initial planning to broadcasting to reporting


What skills do you need?

  • Excellent analytical skills
  • Excellent verbal, written and presentation skills
  • Highly proficient in Microsoft Excel and/or Google Sheets
  • In-depth experience with Google Analytics, AppsFlyer or comparable tools
  • In-depth experience with MailChimp, Mandrill, Firebase, Braze or comparable tools
  • Keen attention to detail
  • 3+ years of experience in retention marketing, ideally for an (app-centric) e-commerce business
  • Good working knowledge of data privacy (GDPR)
  • Entrepreneurial mindset