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Senior Manager - Marketing Strategy Acquisition & Progression

  • Location

    London, United Kingdom

  • Sector:

  • Job type:

    Permanent

  • Contact:

    Andrew Stoves

  • Ref:

    216

  • Published:

    almost 4 years ago

  • Expiry date:

    2019-02-04

  • Consultant:

    #

One of the worlds most recognisable Edu-Tech/Membership companies is currently recruiting for a Senior Marketing Manager. The role is responsible for developing, managing, owning and implementing the global acquisition, progression and retention strategies of their customers.

What will you be doing?

  • Develop, own and provide leadership of the acquisition, progression and retention strategies globally.
  • Work with local market teams, to ensure a consistent and market responsive approach to the execution of global acquisition, progression and retention strategies.
  • Drive the development of new and innovative platforms and services to improve the quality and effectiveness of the MA student value proposition.
  • Oversee and manage the planning and execution of acquisition, progression and retention campaigns, programmes and initiatives.
  • Establish the Acquisition & Progression marketing team as a centre of excellence in the ownership and execution of global customer marketing strategies.
  • Work across the organisational matrix structure, collaborating with and influencing business stakeholders to ensure the successful delivery of marketing strategies and achievement of business objectives.
  • Manage the Acquisition & Progression marketing budget.
  • Manage performance and lead a team of three direct reports, providing coaching and professional development opportunities.

What skills do you need?

  • Extensive experience working across the digital marketing mix
  • Excellent people skills and ability to work collaboratively
  • Sound understanding of key trends and areas of innovation which influence the way a company interacts and engages with its external customers, internal stakeholders and audiences (digital marketing, new technology, Marketing Automation, CRM, agile working practices, data and analytical tools)
  • Experience in owning and managing multiple projects, with strong attention to detail
  • Strong personal and team management skills and the ability to prioritise work based on the business needs
  • Strategic thinker with the ability to translate insight, knowledge and analysis into long term plans and translate ideas into action
  • Educated to degree level or equivalent
  • Minimum of 5+ years marketing experience
  • B2C, B2B2C marketing

 

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